Simple Comparison (User POV Only)

See the difference from a user's perspective

User Question Magicbricks / 99acres Swaarg.ai
How do I start? Search on app / website Just talk on a call
What do I need to do? Filter, scroll, compare manually Explain requirement once
Who analyses options? User (confused) AI does analysis
How do I compare properties? Open 10 tabs, take notes Auto comparative report
Which one is better & why? User must guess AI explains logic clearly
Broker calls & spam High Controlled / filtered
Time spent Hours / days Few minutes
Mental effort Very high Very low

User Reality Check (Very Important)

What users experience today:

"Too many options"

"Everyone says their project is best"

"I don't know what to compare"

"I am scared of making a wrong decision"

Portals increase information. They don't reduce confusion.

What Swaarg.ai Changes for the User

1️⃣

Voice Instead of Browsing

Users talk naturally, like they would to a trusted advisor:

"I want a 3BHK under 1.2 Cr near metro with good resale value."

No typing. No filters. No learning curve.

2️⃣

AI Thinks, User Decides

Swaarg.ai:

  • Understands budget, location, lifestyle
  • Compares price, location, builder credibility
  • Explains pros & cons in plain language

User does less thinking, but makes better decisions.

3️⃣

Comparison Is the Killer Feature

Portals say:

"Here are 200 properties."

Swaarg.ai says:

"Out of these 3, Property B is better because price/sqft is lower, location growth is stronger, and builder track record is safer."

This is decision intelligence, not listing.

Clear Logic: Why Swaarg.ai Will Work

🔹 Logic #1: Humans Prefer Advice Over Data

People don't want 200 choices. They want 2–3 good recommendations with reasons.

🔹 Logic #2: India Is Voice-First

People already:

  • Call instead of typing
  • Send voice notes
  • Trust conversations more than screens

Voice = lowest friction UX in India.

🔹 Logic #3: Property Is Emotional + Financial

Users don't want to "browse". They want confidence and reassurance.

Swaarg.ai behaves like a calm, neutral advisor, not a sales platform.

🔹 Logic #4: Less Is More

Magicbricks / 99acres:

  • Broad
  • Noisy
  • Marketplace-driven

Swaarg.ai:

  • Focused
  • Guided
  • Decision-driven

Different category. Different expectation.

In One Line (User Language)

Magicbricks & 99acres show properties.
Swaarg.ai tells me which property makes sense for me — and why.

Why Users Will Choose Swaarg.ai (Final Summary)

I don't want to browse

I want clarity

I don't want spam

I want trust

I don't want confusion

I want logic

I don't want apps

I want answers