Commercial Overview
3-Year Fund Utilization & Revenue Projections
3-Year Fund Utilization (₹10 Crore)
Technology Development
40%
AI voice bot, matching engine, WhatsApp integration, CRM
Marketing & Branding
25%
Digital marketing, brand building, user acquisition
Operations & Team
20%
Salaries, office, operations, human verification team
Infrastructure
10%
Cloud services, telephony, servers, security
Contingency
5%
Buffer for unexpected expenses
Expense Distribution by Year
Year 1: Foundation (₹6.5 Cr)
₹2.6 Cr
₹1.65 Cr
₹1.3 Cr
₹65 Lakh
₹30 Lakh
Year 2: Scale (₹2.5 Cr)
₹85 Lakh
₹65 Lakh
₹65 Lakh
₹25 Lakh
₹10 Lakh
Year 3: Expansion (₹1 Cr)
₹55 Lakh
₹20 Lakh
₹20 Lakh
₹10 Lakh
₹10 Lakh
Revenue Projections (5 Years)
Revenue growth from Year 2 to Year 5 reaching ₹100 Crore
Year 1: ₹0 (Investment Phase)
Focus on product development, pilot launch, and user acquisition. No revenue expected.
Year 2: ₹2 Cr - ₹5 Cr
Revenue streams begin:
- • Builder commissions: ₹1.2-3 Cr
- • Resale/rental listing fees: ₹60 Lakh - ₹1.5 Cr
- • Home loan referrals: ₹20-50 Lakh
Year 3: ₹10 Cr - ₹20 Cr
Scaling revenue:
- • Builder commissions: ₹6-12 Cr
- • Resale/rental listing fees: ₹2.5-5 Cr
- • Home loan & legal referrals: ₹1-2 Cr
- • Franchise & agent network: ₹50 Lakh - ₹1 Cr
Year 4: ₹40 Cr - ₹60 Cr
Rapid growth phase:
- • Builder commissions: ₹24-36 Cr
- • Resale/rental listing fees: ₹10-15 Cr
- • Home loan & legal referrals: ₹4-6 Cr
- • Franchise & agent network: ₹2-3 Cr
Year 5: ₹80 Cr - ₹100 Cr
Market leadership:
- • Builder commissions: ₹48-60 Cr
- • Resale/rental listing fees: ₹20-25 Cr
- • Home loan & legal referrals: ₹8-10 Cr
- • Franchise & agent network: ₹4-5 Cr
Revenue Streams
Multiple revenue channels for sustainable growth
Builder Commission
1% commission on new property sales
Primary revenue stream
Resale Listing Fees
₹5,000-15,000 per property listing
One-time fee per listing
Rental Listing Fees
₹2,000-5,000 per rental listing
Recurring rental listings
Home Loan Referral
0.5-1% commission from banks/NBFCs
Per loan disbursed
Legal & Documentation
Referral fees from legal partners
Per transaction
Franchise Network
Franchise fees and revenue sharing
Recurring revenue
Agent Network
Subscription fees from verified agents
Monthly/annual subscriptions
Monthly Revenue Model
Visual breakdown of revenue streams
Monthly Listing Subscription
Recurring revenue from property listings
Lead Charges
Pay-per-lead model charges
Priority Lead
Premium lead access fees
Brokerage Charges
Commission from property transactions
Area-wise Franchise Fees
Territory-based franchise revenue
Allied Services
Home Loan, Packers & Movers
Franchisee Module
Expansion:
Hybrid Model
Combined revenue streams
Expenses
Technology Development
Platform development & maintenance
AI Voice Bot Creation
Mohini AI development
Team & Infrastructure
Staff & workspace setup
Legal & Compliance
Regulatory requirements
Marketing Events
Brand awareness & leads
Commission / Incentive
Agent & partner payouts
Misc. Expenses
Other operational costs
Branding & Creative
Design & brand identity